Why You Should Steal From Podcasters to Create Better Content

The hardest part about content creation isn’t the posting.‍

It’s figuring out what to post.

And when you’re doing this every day whether it’s for LinkedIn, Instagram, a blog, or a newsletter, the pressure to show up with fresh ideas can feel like a full-time job in itself.

But here’s a little secret:

The biggest creators aren’t coming up with ideas from scratch either.‍

They’re just repackaging better than everyone else.

The Podcast Cheatcode (And Why It Works)

Top podcasters—like Diary of a CEO, Lex Fridman, or All-In—don’t just sit and talk.

They run content machines. Behind every episode is a team of researchers, editors, and marketers identifying what’s trending, what people care about, and what will get clicks.

They’re not just recording podcasts.

They’re producing content pipelines. And you can tap into that.

Here's How to Ethically “Steal” Their Work

1. Watch Their Short Clips (They Already Did the Thinking for You)

Podcasters have started breaking their 2-3 hour interviews into tiny, juicy clips—Instagram Reels, YouTube Shorts, TikToks.

Why?

Because those clips are the stuff that gets attention.

Someone on their team has already spent hours identifying:

• Hot takes
  
  
• Controversial opinions
  
  
• Expert quotes
  
  
• Topics people are searching for
  
  

Your job? Watch the clips.

Then build your post, carousel, or commentary around them.

You’re not copying.

You’re reverse-engineering what already works.

2. Look for Patterns Across Episodes

If a podcast interviews CEOs, watch 3–5 episodes back-to-back.

Ask yourself:

• What’s the one question they always ask?
  
  
• Is there a repeated theme? (Burnout, AI, hiring, imposter syndrome?)
  
  
• What advice do all these guests seem to agree on?
  
  

Now club it into a theme post:

• “5 CEOs on handling burnout”
  
  
• “3 AI leaders on how to upskill”
  
  
• “Every billionaire seems to say this about hiring”
  
  

You’re not inventing anything.

You’re curating signal from noise.

 3. Just Post the Damn Quote

Let’s say you’re too tired to do anything else.

Here’s what you do:

• Find one killer quote from a podcast episode.
  
  
• Drop it on a Canva template.
  
  
• Credit the speaker.
  
  
• Add a 1-line hot take or question in the caption.
  
  

Done.

This is exactly how Evolving AI (a fast-growing AI news Instagram + newsletter) built its entire content strategy.

Source: cnbc.com

They find powerful podcast quotes, Reddit insights, or AI headlines, and post them with simple visuals.

Consistency > Originality.

Especially when the idea is already hot.

Bonus Tip: Pick a Niche and Stick to It

Whether you’re into AI, marketing, design, productivity, or leadership, just pick a niche and follow 2–3 big podcasts in that space.

Let their content engine do the heavy lifting.

You just need to:

• Watch with intent
• Clip what resonates
• Remix it for your voice

Final Thought

You don’t need a giant team to be a smart content creator. You just need a better filter.

Let the rich podcasters do the research. You? Just pay attention—and post smart.